A Thread on Instagram Threads

Are you tired of sharing your deepest thoughts and innermost feelings through mere photos and videos? Of course you are! Because we all need another social media channel in our lives… Thank goodness for the Instagram team who recently unleashed a new app called Threads (also known as Twitter 2.0).

Picture This: an app that takes all the wonderful things Instagram does and brings them to the realm of text, creating a space to express your ideas across multiple platforms with the simple click of a button. This conversation-based app is eerily similar to Twitter – fueling the fire that might possibly lead to a cage match between Mark Zuckerberg and Elon Musk. (Who are you betting on?)

Unleash Your Inner Wordsmith

So, what exactly is Threads? Threads is a conversation-based app that was recently released by Meta/Instagram. It’s a haven for text enthusiasts, a space where you can share your thoughts, musings, and witty one-liners in all their textual glory. Forget the confines of limited captions or the struggle of expressing yourself through filtered images – Threads gives you a canvas of up to 500 characters to let your words soar. You can also weave in links, sprinkle photos and even unleash videos up to 5 minutes in length.

You will need to have an active Instagram account to use Threads. Once you have an Instagram account, you can download the Threads app from the iOS App Store or Google Play Store and log in using your existing Instagram credentials. The Threads app will then be connected to your Instagram account, and you can start using it to communicate, in a “new” way, with your friends, colleagues and your favorite celebrities and news outlets.

Connecting the Pieces (& Each Other)

Just like its older sibling Instagram (hehe, you probably thought I was going to say Twitter), Instagram Threads allows you to connect and follow friends and creators who share your interests. It is incredibly easy to connect your Instagram followers to your Threads followers, making its first month quite a success (having over 100 million folks sign-up in less than a week). And according to Meta, you can “easily share a Threads post to your Instagram story, or share your post as a link on any other platform you choose.”

Using Threads to Market Your Business

Threads can be leveraged by businesses such as yours to create a more intimate and exclusive community with your followers. By sharing behind-the-scenes content, authentic stories and personalized interactions with customers, companies can foster stronger emotional connections and use the app to help build brand loyalty.

The app gives you the ability to directly and personally engage with your customers, allowing you to address your customer’s questions and concerns promptly. Offering exclusive content and promotions to Threads followers can further incentivize engagement. By using Threads’ camera features to create visually appealing and shareable content, you can increase your reach and brand visibility within this private and close-knit community, ultimately strengthening your overall marketing efforts on Instagram, as well.

Now will this lead to higher organic social media reach across Meta’s other platforms? It’s too early to tell for sure but something tells me that the more you use Meta products, the more they are going to show your content across the entire Metaverse, itself.

Advertising on Threads isn’t currently a priority. It sounds like the main focus is on user experience, making sure the app itself is functional before Meta tries to start making money off of it. Now, I am sure this is going to change in the coming months but for now, you can enjoy some ad-free scrolling.

Stitching It All Together

Your ideas deserve a vibrant and positive space to thrive. Threads is here to ignite conversations, empower your creativity and transform the way we connect through the written word. Embrace this new chapter, break free from the character constraints and let your words take flight.

And as always, if you have any questions when it comes to prioritizing your online presence please don’t hesitate to reach out to us at basecamp@northofeightdeisgn.com and ask away! We would love to hear from you.