Listen in for a high-level overview of Twitter and LinkedIn.
T H E * O N E * T H I N G:
Claim your profiles if you haven't done so, and make sure the information in the about sections are up to date.
[[okay that's like one-and-a-half things...]]
Some other takeaways:
• Twitter is amazing for social listening and trending hashtags
• LinkedIn has a higher barrier to entry for advertisers - with a much more expensive advertising platform...but for the right businesses it can be a home run.