Check Yo' Website

We’ve all been there – landing on a website that feels more like a digital ghost town. Broken links, slow load times, outdated content and that look that tells you the site was built during the peak of Chris Farley’s career (just kidding, his work will always be timeless). 

Your website is your business’s first impression, sales rep and 24/7 customer service line all rolled into one. If it’s not working as it should, you’re losing potential customers before they even get to know you. That’s why we created the Website Survival Guide Checklist – to make sure your site is ready to thrive in the wild world of the internet.

Here are some key areas where just a little love and attention go a long way for your website users.

1. First Impressions Matter 

Your website has about 0.05 seconds (yes, really) to make an impression. If it looks outdated, cluttered, or confusing visitors will bounce faster than a squirrel on an espresso binge.

✔ Clear branding and a modern design? Check.
✔ Easy-to-navigate menu? Double-check.
✔ Mobile-friendly layout? Non-negotiable.

2. Speed is Everything 

If your site takes longer to load than it does to microwave a burrito, we have a problem. Slow websites kill conversions.

✔ Optimize images and videos to keep things moving.
✔ Ditch unnecessary plugins and scripts.
✔ Invest in quality hosting.

3. SEO: If Google Can’t Find You, Not Even Liam Neeson Can

Your site might look amazing, but if it’s hiding in the dark corners of the internet, what’s the point? Search engine optimization (SEO) makes sure your ideal customers can actually find you.

✔ Keyword strategy? Locked in.
✔ Meta descriptions, alt text, and proper heading structure? On point.
✔ Fast load speeds? We addressed this before, and yes, this affects SEO, too.

4. Content That Doesn’t Suck 

Your content should do two things: help your audience and make them want to stick around. Nobody enjoys reading corporate jargon or walls of text that was written ONLY for the Google bots.

✔ Clear, engaging copy that sounds human? Yes, please.
✔ Blog posts, case studies, or testimonials? Even better.
✔ Calls-to-action (CTAs) that don’t feel desperate? Essential.

• Example of a good CTA: Learn More
• Example of a desperate/poorly written CTA: Please Click on This Button and Purchase My Product, My Dog’s Life Depends on It. 

5. Security: Because Hackers Are the Worst 

A hacked website is a nightmare (and a reputation killer). Stay ahead of the game by keeping your site secure.

✔ SSL certificate? Must-have.
✔ Regular updates and backups? Do this often.
✔ Strong passwords and limited admin access? Always.

6. Contact Info: Make It Easy for People to Reach You

Nothing is more frustrating than wanting to contact a business and not knowing how. If your contact info is hidden like a top-secret government file, you’re losing business.

✔ Clear, visible contact page? Obvious.
✔ Multiple ways to reach you (phone, email, form, chat)? Smart.
✔ Active social media links? Bonus points.

Time to Audit Your Website 

Think of your website like a high-maintenance houseplant – it needs regular attention to stay alive. Use our Website Survival Guide Checklist to audit your site and fix what’s broken. If you’re feeling overwhelmed, don’t worry. We’re here to help. Let’s make sure your website isn’t just surviving – it’s thriving.

Ready to take action? Download the full checklist now and start optimizing today. Your future customers will thank you.

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