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Two website-building platforms stand out above the rest in the vast wilderness of the wild web, Webflow and WordPress. If you believe it's time to take the plunge into the online world with your business, or simply spruce up your existing site, you may be wondering which of these website builders is right for you.
Having the right tools is half the battle when it comes to any expedition. In this article we’ll explore the benefits of both Webflow and WordPress, helping you make an informed decision for your business's next adventure.
A Closer Look at Webflow & WordPress
Webflow: The Web Platform of the Future
When it comes to web-building platforms, Webflow has emerged in recent years as a real fan favorite amongst the development community. Webflow offers a user-friendly platform that lets anyone take control and harness the power of web design.
Webflow’s key winning features include
- Ease of Use: Webflow's intuitive interface makes it easy to get started. Simply set up a free plan with one of its starter templates and away you go. Webflow also offers an extensive range of training on its free Webflow Univeristy to get you trained up.
- Customization: In Webflow the sky really is the limit. If you can design it, you can make it happen on your website, without using any code. No more signed-off designs getting changed in the development stage, Webflow lets you recreate pixel-perfect designs every time.
- Hosting included: Once you have your site ready to go there’s no need to leave Webflow to go and find yourself a hosting provider. It uses secure hosting right on the platform, so no need to go searching.
- Responsive design: The age of mobile browsing is truly upon us. With people doing everything from shopping to watching Netflix on their phones, responsive web design is a must-have. Webflow makes it easy to create responsive sites that look great on any screen size.
WordPress: The Backbone of the Internet
Even with all the recent hype around Webflow, WordPress is still the majority of the web's go-to platform for web design projects. First built for blogs, the community around it has expanded to be able to create any type of website you can think of.
WordPress: Winning Features
- Vast ecosystem: With over 45.8% of the world's websites built on WordPress , it boasts a wide array of plug-ins and themes to help you achieve your goals.
- SEO-powered: WordPress is still the go-to platform for SEO-driven businesses. With expert plug-ins like Yoast SEO, getting your content optimized and ranked on search engines is as easy as apple pie.
- Community support: With so much of the internet being built on WordPress, there’s no shortage of people who have been through what you’ve been through if you come up against a problem.
Self-hosted or hosted: Unlike Webflow, you have the choice and flexibility to host your site wherever you’d like, giving you more control.
Should I Choose Wordpress or Webflow?
If the following sounds like your business, then Webflow may be the better fit for you:
- Design-centric business: One of Webflow's biggest selling points is its capacity for creativity and its ability to create highly customizable and visually stunning sites.
- SME and start-ups: If you’re just starting out or have a smaller team, using Webflow means a great website with full in-house control, without extensive technical knowledge.
- Companies with little development resources: The way Webflow’s “Drag and Drop” building model is designed means you can have an excellent website without writing a single line of code. This is perfect for businesses without an in-house developer.
- Animations and interactivity: Webflow truly shines when it comes to its interactivity and custom animations. If you want to tell a story through these methods, Webflow is the way to go.
If none of that tickles your fancy, let’s see if WordPress is the one for you:
- Content-heavy sites: As WordPress was originally built for blogs, it’s a master at content management and is great if you have lots of information. It’s still a great choice for blogs, news sites and publishing.
- Flexibility and plug-ins: WordPress’s vast plugin library, provides almost endless possibilities for customization, making it easy to find what your business needs.
- Large and scalable enterprises: Due to its mass adoption, WordPress is still the choice for larger companies with growing complex needs.
- Development & IT teams: If your business has an in-house development team then WordPress can offer a lot more in-depth control and complex features. This makes WordPress the better choice for businesses with dedicated technical teams.
Both Webflow and WordPress are capable of creating amazing sites that will resonate with your target audience. The decision between the two should come down to your long-term goals, business model and ability to manage your site. If you need help navigating either of these web platforms, get in touch with us today and let us lead the way, helping you create a beautiful and functional site.