The Spooner Area Chamber of Commerce is one of the largest in the area, with over 100 member businesses. The goal of this group is to support their member businesses through professional development, networking and marketing.
Spooner is an old railroad town, and that history played an important role in the formation of the community and the businesses that reside there. In recent decades, Spooner has become more of a tourism destination, with a bustling downtown shopping district, well-attended events and some amazing attractions.
The Spooner Chamber of Commerce first reached out to North of Eight Design & Marketing to help develop a new logo.
Their current logo was difficult to work with and dated. There were no vector formats, making it extremely difficult, and sometimes impossible, to work with on anything larger than a poster or flyer.
And with a new logo comes the need for new marketing collateral and a new website.
And speaking of website...
The Spooner Chamber of Commerce had ongoing difficulties with their website, citing it was both visually displeasing on the front end, and difficult to update on the back end. They knew they needed a new site, but were unsure on what that process would look like and if it could be done on a tight budget.