When it comes to marketing your business, it can oftentimes feel like it’s left up to luck. Post to social media, put an ad in the paper, maybe try radio and digital - then see what happens. But good marketing is more than just luck - it’s intentional, targeted, and measured for success.
As a full-service marketing agency, we don’t want to ever just sell you a product. We want your business to reach goals that are unique to you and the services you provide. We want to celebrate your success - whether it’s with a cold pint or an Irish jig. Below are three steps to chasing your pot of gold at the end of the rainbow.
Strategy is the marshmallows to your Lucky Charms. It’s not going to be magically delicious without it. When we work with you on marketing strategy, we’re really asking you to answer a few key questions: who, what, when, where and why. Who are you targeting? What specifically are you marketing - a brand, a service, or a product? Where does it make sense to market? Why should customers buy your product or service? Once you answer those, it’s like a road map for the rest of your marketing plan.
The execution portion of your marketing campaign is where little leprechauns get dropped all over the real and digital map and start working. They (okay, it’s us. We are the leprechauns) push “send”, “print”, or “publish” for you to make sure that all of your hard work done in the strategy phase actually comes to fruition.
If you love data as much as our founding lass Emily, then you may find yourself toe-tapping to Riverdance when it is time to analyze the results of your campaign. Depending on what your goals are for marketing, the data will tell you whether your strategy and execution were successful or not. Did you want more website visits? Increased in-store sales? Did you have an event and you want to measure ticket sales or participation? It’s all in the data.
When it comes to a great marketing campaign, don’t try your luck. don’t leave a great marketing campaign to luck. Leave it to the gals (and one lad) at North of Eight Design and Marketing.