
If your company, business, organization, product (hereby referred to as your thing) is like me in my late twenties, you’ve got yourself a brand. What do I mean by that?
I mean confident in who you are, what you do well, what you suck at, and a no-apologies attitude for living out your authentic self. That is a good brand.
In jargon-y marketing speak, a brand is the sum of all elements – tangible and intangible – that contribute to the overall perception of your thing in the marketplace. It’s not who you think you are, it’s who your ideal customer thinks you are. And if you don’t like who your customer thinks you are, it’s time for some deep self-reflection, reinvention and brand relaunch.
Logo Design & Mood Boarding
Logos are not a brand, but they sure as hell are a necessary element to a successful one. And here's the deal - anyone can put together a graphic that has your business name in it, but not everyone does this as thoughtfully as the team at North of Eight Design & Marketing.
What goes into a logo design? Concepting, drafting, color theory, original artwork, font selection, waking up screaming from a nightmare that you might get it wrong, LOTS of iterations, and a whole heck of a lot of file types.
In tandem with our logo design and development, we create schnazzy little things called mood boards. A mood board is a collection of images, fonts, colors, textures, and ideas that capture a certain style or design concept. It’s used as a reference point for every visual design - ensuring that whomever you have creating your marketing collateral, the feel of the piece remains the same.
Prices starting at
$3000
"We have been working with North of Eight Design & Marketing for about two years now. We started off by rebranding Burnett Medical Center and our relationship instantly clicked from there. There is a lot that goes into the rebranding process but it was so easy with their help. We have a brilliant new logo and design we love!"