Spend money to make money
Roman playwright Titus Maccius Plautus was definitely ahead of his time when he wrote that. Like 2400 years ahead of his time. Nothing I say will matter in 2400 years so kudos to Titus.
Digital advertising isn't an option for any business these days - if you're not spending time and money marketing your services online, you're not capturing all the business that's available to you. And you're losing money (right Titus?!).
There are SO many ways to market your business online and there are methods to the madness - ways to be cost savvy without sacrificing reach, guerrilla tactics to leverage free platforms in a meaningful way, and more. Each business will require a different mix of platforms and media to make the biggest impact...so read on below but don't get overwhelmed - we can help you navigate the best path forward for your budget.
Pros: Seen as more trustworthy, highly engaged audience
Cons: Very time consuming to create the best content.
Native advertising is a sneaky little way to get your newsy or blog content to appear in-line on your favorite news sites. Usually identified as a "sponsored story" or with a little message that it's a paid advertisement, native advertising is a great way to reach and audience that cares about your headline. It can be spendy, but the folks who click on your article are highly interested in what you have to offer.
North of Eight Design & Marketing can help you develop goals, write content, define your audience, place your native advertising AND unpack the results. It's a lot to do on your own, so let the experts at North of Eight Design & Marketing help!
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