Listen in for a high-level overview of Twitter and LinkedIn.

T H E * O N E * T H I N G:

Claim your profiles if you haven't done so, and make sure the information in the about sections are up to date.

[[okay that's like one-and-a-half things...]]

Some other takeaways:

  • Twitter is amazing for social listening and trending hashtags
  • LinkedIn has a higher barrier to entry for advertisers - with a much more expensive advertising platform...but for the right businesses it can be a home run.