We're talking Snapchat and Tik Tok today.

This high-level overview is for businesses who aren't necessarily using either platform as of yet, or aren't actively using their profiles as a tool to grow their business. If you're a pro this will be very boring - so stay tuned for more detailed marketing podcasts in the future.

Some key differences:

Snapchat: younger audience, lower average income TikTok: skews younger, but a good chunk of the audience is middle-aged. Much more affluent audience.

This episode's O N E * T H I N G ?

Identify your key audiences and give them a personality. OH AND OF COURSE CLAIM THOSE USER NAMES.